Senior Analyst at LZ Retailytics
Sebastian Rennack is a Senior Analyst at LZ Retailytics, covering the CEE & Balkan markets. As a German expatriate, more than 15 years immersion in the region’s grocery retail sector provides him with deep market insight while allowing him to support FMCG and retail clients with a balanced mix of strategic analysis and practical experience.
Before joining LZ Retailytics, Sebastian held various retail operations and project management roles for Metro Group and Schwarz Group in Russia, Ukraine and Poland. With his market expertise, he contributed to organisational development and the establishment of national sales concepts for big box as well as discounting formats. Among others, he prepared and managed Real,- hypermarkets’ market entry into Ukraine as part of Metro Group’s international operations team.